Our Story
Perlur is founded by Kristín Grímsdóttir, a mother of five, who has spent most of her professional life working with conscious leadership for sustainable development.
Perlur is created with the ambition to make personal development available and attractive to children and their caregivers.
It's created on the insight that conscious, personal development is a key factor in order to create a prosperous future for all and on the conviction that we must do better from the very beginning when it comes to creating a safe, healthy and nurturing conditions for our young ones - the needed prerequisites for continued life-long growth.
PEARL
About The Name
Icelandic Roots
Perlur is the Icelandic word for Pearls and is therefore a connection to the founder's roots to her home country, Iceland.
The PEARL Model
The PEARL Model is the result of the founder's M.Sc Thesis at Chalmers University of Technology where she studied the values and worldviews of mission driven leaders. The PEARL model stands for Purpose and Engagement Applied in Real Life and is a visual representation of why people do what they do based on research on consciousness development (or inner development, if you like). Perlur is built on the insights derived from the creation of the PEARL model and the learning that has followed up until today.
Authenticity, Growth & Real Value
How a pearl forms has many similarities with human growth and development. The metaphor of a pearl has therefore been chosen, where the formation of a natural pearl represents sustainable growth into something authentic and very valuable.
For Our Children
Kristín's first born daughter's name is Perla (nee Pearl).
Everything we do has the purpose of giving our children the best possible conditions to grow into individuals who care about and have the skills, ability and capacity to create a society where both people and planet will thrive in a generative way.
Our Promise
Everything we do shows our commitment to our vision: A world sustainably led with love.
Therefore, the brand of Perlur lives and breaths love and sustainability through all details of the design, just as it does in the way we live and lead in our professional and personal lives.
When you open your package with a product from Perlur who can instantly feel, through its quality, care for details and holistic design, that the product is sustainably produced with care by people who love what they do. It should furthermore spark your curiosity, inspire courage and give room for compassion.
It's our hope that our customers will care as much for the products as we do and allow them to live for a long time by giving them a new life through our circular business model when it has served its purpose in their family.